Know your customers
Your web site may be something that provides your customers with a way to learn about you and how great your business is, but more importantly, you should consider carefully what they want to DO.
- Do they want to Place an order?
- Find a product?
- Get product specifications?
- Get support?
- Talk with someone?
- Get directions?
- Talk with other customers about their experiences with your company?
- Schedule an event?
- Schedule a service call?
- Upload data/pictures/etc?
You get the picture. Putting together a web site that works for your customers is more than putting up an electronic version of a sales brochure.
